Helicopter Association International

In 2012, HAI hired an independent publications research firm, Stratton Publishing and Marketing, to conduct a reader feedback study of ROTOR magazine. (Study results carry a ±4.8 percent margin of error.)  

The results are good news for ROTOR advertisers

ROTOR subscribers don’t just read — they act.
ROTOR subscribers discuss an advertised product or service with colleagues. They visit advertisers’ websites or contact advertisers for additional information. They save ads for future reference. And they buy. Or recommend buying.

Nearly half of all readers visit advertisers’ websites after seeing ads in ROTOR.

ROTOR reaches your customers...
… and so can you.

If you want to connect with the men and women in the helicopter industry — especially those who keep it running day in and day out — then you need to talk to ROTOR.

Our readers consider ROTOR magazine a vital resource. You should too.

To place your ad, contact the HAI Sales Team:


You’ll find insertion orders and rate sheets at rotor.org/media

ROTOR is read …
… not just skimmed. Nearly 75 percent of readers say they read at least half of each issue. And two-thirds of those read between 75 percent and all or nearly all of the magazine.

71% of readers read at least half of each issue
ROTOR reaches an entire industry.
ROTOR magazine is read by a cross-section of the international helicopter industry — operators, pilots and mechanics, manufacturers and suppliers, in a wide variety of mission sectors.

Readers own average of 7+ helicopters
ROTOR reaches far beyond subscribers.
ROTOR is a magazine that gets around. Subscribers share their issues with colleagues almost three times more often than Stratton’s benchmark pass-along rate of 1.6. This makes the true readership of ROTOR nearly 160,000.

A copy of ROTOR is seen by at least five people.
ROTOR is read by the right people.
When you place an ad in ROTOR magazine, you can be confident that it will be seen by those you need to reach.

87% of readers are actively involved in their companies’ buying decisions.
ROTOR is a trusted source for helicopter industry news.
According to survey respondents, ROTOR magazine —
  • Delivers essential information, insights, and ideas (95% agree/strongly agree)
  • Delivers a good mix of information that interests them (92% agree/strongly agree)
  • Is relevant to their day-to-day work (80% agree/strongly agree).
Our readers value ROTOR. Advertise Today!


Copyright © 2018 Helicopter Association International
Helicopter Association International
1920 Ballenger Avenue, 4th Flr., Alexandria, VA 22314-2898 | T 703-683-4646 | F 703-683-4745 | info@rotor.org

Facebook   HeliAssoc   HAI HELI-EXPO   LinkedIn   Instgram   YouTube